If you are into the field of online marketing, then I assume that you are well aware of the terminology of it. Online marketing is divided into some parts including search engine optimization, search engine marketing, social media optimization and social media marketing. The topic under discussion here is the part of search engine optimization commonly known as SEO. Search engine optimization means that you have to let search engines think that your website for some specific keywords is special among others. For that purpose, you need to decorate as well as optimize your web pages according to some conditions. Those conditions are called the onsite SEO or on page optimization for search engines.
What to Follow for Best Onsite SEO
There are some crucial points that should be noticed when you perform onsite SEO. Many of us do not even know what we are doing or either we are covering the criteria to fulfill the onsite optimization job. This article will be very helpful for you if you think you are a starter and want to improve onsite SEO skills. I am providing as much as necessary information that will make you understand what to do with your pages and in your mind, you will be able to visualize the structure of on page SEO working.
Heading Tags
Headings are the necessary part of the page to which you want to rank on search engines. The best practice about headings is that if you are writing a blog post, then use heading tag H1 only once. If you are making a landing page or a dynamic page, then you can use H1 more than one time according to the no. of keywords you are ranking. In the case of H2 and other headings format, you can use as many time as you want but these should be natural.
URL
If you are targeting a specific keyword, then it is better to purchase a domain that includes the same keyword and that will rank your keyword very fast and that domain name is called “exact match domain or EMD”. But in the case if you are going for a brand domain name, then make a new page for the product that you want to rank. That page should simply have the keyword in the URL and the condition of the on-page SEO will be fulfilled.
Title Tag
The title tag is simply the title of your page and title of the page is very important to the search engines. It is like you are writing an essay and you want your reader to understand everything just after reading the title of the essay. Similarly, search engines want to learn fast about the type of the article through the page title. So choose the title wisely.
Meta Description
Meta description is usually a little description about the web page of your website. Meta description is used in SERPS (search engine result pages) to display the content of your page. Meta description should include your keywords properly so that search engine can learn that you want your users to read about these specific keywords and your main keyword is one of them.
Keyword Density
Keyword density is a formula and it describes as the (no. of times the keyword is used) divided by (total no of words on the page) whole multiplication of (100). There should be a specific percentage of your desired keyword in the text of the page. The recommended percentage is 3% to 5%.
Alt Tag
When you insert an image into the blog post or you insert some necessary images to the web page, you have to add your keyword as the Alt tag. Alt tag means the alternative tag for the image of the page.
There are many other onsite points to consider, but every time the function of those other points impact the web page differently. These points about onsite SEO are necessary to handle. I hope you guys will understand the idea and can proceed the skills
Written by Thomas Tucker
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